What should a logo contain?

[Charlesgrey01]

Your logo is the face of your brand, the first piece of visual identity that people will notice when they come into contact with your company. As a result, your logo should be easily recognisable and memorable. To accomplish this, every aspect of your logo, including its colour, shape, and typeface, should reflect your brand’s philosophy, spirit, and story.
You want your audience to recognize your logo, remember your name, and understand what services or products you provide in a single glance. Incorporating a sense of humor into your logo design — for example, a simple visual pun — also aids in distinguishing your brand and demonstrating the human side of your business.

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