Your logo is the face of your brand, the first piece of visual identity that people will notice when they come into contact with your company. As a result, your logo should be easily recognisable and memorable. To accomplish this, every aspect of your logo, including its colour, shape, and typeface, should reflect your brand’s philosophy, spirit, and story.
You want your audience to recognize your logo, remember your name, and understand what services or products you provide in a single glance. Incorporating a sense of humor into your logo design — for example, a simple visual pun — also aids in distinguishing your brand and demonstrating the human side of your business.
The American company Sykes is one of the pioneers of the BPO industry. Founded in 1995, the company paved its way to the top and was one of the first BPOs to open multiple locations. In 2021, Sitel Group acquired Sykes to expand its reach and increase its capacity. https://www.helpware.com/blog/top-10-customer-support-outsourcing-companies-2022 Sykes is one of the top 10 service companies and leading providers of demand generation and customer acquisition services, and customers are among the top 2,000 companies worldwide. Sykes’ business is based on its core services: outsourcing, customer experience, sales service, digital transformation and brand extension.