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Power BI holds a market share of approximately 36–40% in the business intelligence sector, making it a leader in the space. Its closest competitors include Tableau and QlikView, but Power BI’s affordability and seamless integration with Microsoft products give it a competitive edge. The market share continues to grow as businesses recognize Power BI’s versatility in handling diverse data needs. Its widespread adoption across industries solidifies its position as a top choice for data-driven organizations, with an increasing number of companies switching to Power BI development from legacy systems.
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