Themes are the underlying messages or central ideas explored in a story. They add depth to a narrative and provide readers with something to ponder long after they’ve finished the book marketing firm. Themes can be broad, such as love, power, or identity, or more specific, such as the impact of war on a community or the search for belonging. Effective stories weave themes throughout the narrative, using characters, plot events, and symbols to explore these ideas. A well-crafted theme can resonate with readers on a deeper level, giving the story greater significance.